Privacy Policy

Effective Date: November 19, 2025
Last Updated: November 19, 2025

2APricer.com (“we,” “us,” “our,” or the “Site”) is a price-comparison platform for firearms, ammunition, accessories, and shooting sports products. This Privacy Policy explains how we collect, use, share, and protect information when you visit or use our Site and services.

We are a U.S.-based company and restrict access to the Site to users located in North America only (traffic from outside North America is blocked). This Policy is designed to comply with applicable U.S. federal and state laws, including requirements related to payment card industry standards (PCI DSS) where applicable.

By using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information in the following ways:

a. Information Retail Customers Provide

Account information (if you create an account): email address, username, and password.
Search queries, saved comparisons, or other voluntary interactions.
Communications when you contact us (e.g., support requests).

b. Information Dealers/Retailers Provide (Subscription Customers)

Business name, contact name, email address, phone number, and business address.
Payment information for month-to-month subscriptions (processed securely through our PCI DSS-compliant third-party payment processor).
Product listings, inventory, and pricing data you upload to list items on the Site.

c. Automatically Collected Information (All Users)

IP address (used in part for geographic restriction to North America), browser type, device information, operating system, and referring pages.
Usage data such as pages viewed, time spent, and clickstream data.
Cookies and similar technologies (see Section 5).

d. Information from Third Parties

We may receive aggregated analytics data from services like Google Analytics or our payment processor (which never includes full payment card details).

2. Retail Purchases

Retail customers do not purchase products on 2APricer.com. All retail transactions occur on third-party dealer websites after you click through from our Site. We have no affiliation with those dealers beyond allowing them to list products for comparison, and we never receive or store your retail payment information.

3. Dealer Subscriptions & Payment Processing (PCI Compliance)

Brick-and-mortar and online gun stores may purchase a month-to-month subscription to list products on 2APricer.com. These subscriptions are paid by credit card.

We use a fully PCI DSS-compliant third-party payment processor (Global Payments/Authorize.net) to handle all subscription payments. We do not store complete credit card numbers, CVV codes, or other sensitive cardholder data on our servers. Only truncated or tokenized data necessary for managing recurring billing is retained, in full compliance with PCI DSS requirements.

4. How We Use Your Information

Provide and improve the Site and its features.
Manage accounts and subscriptions.
Process and fulfill dealer subscription payments.
Communicate with you (service updates, support, optional marketing with consent).
Analyze usage and prevent fraud or abuse.
Comply with legal obligations.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for essential functions, analytics, and performance. You can manage preferences via your browser settings or any cookie consent tool we provide.

6. Sharing of Information

We do not sell personal information. We share information only as follows:

With trusted service providers (hosting, analytics, email, PCI-compliant payment processors) bound by confidentiality.
To comply with laws, respond to lawful requests, or protect our rights and safety.
In connection with a business transfer (merger, acquisition, etc.).
Aggregated or anonymized data for business purposes.

7. Data Security

We maintain industry-standard administrative, technical, and physical safeguards (including encryption where appropriate) to protect your information. For subscription payments, we rely on our PCI DSS-compliant processor’s secure systems.

8. Data Retention

We retain personal information only as long as necessary for the purposes described or as required by law (e.g., for tax/audit purposes for subscription records).

9. Your Choices and Rights

Access, correct, or delete your personal information.
Opt out of marketing communications.
If you register an account on our site, we may send you promotional emails about firearms pricing updates, special offers, and related content to keep you informed. These are optional and based on your implied consent through registration, but you can easily unsubscribe at any time.
To stop receiving promotional emails, simply click the “UNSUBSCRIBE” button at the bottom of any email we send. We will process your request immediately, and you will continue to receive essential transactional emails (e.g., order confirmations or account security alerts).
Cancel your subscription at any time.

U.S. residents may have additional rights under applicable state privacy laws (e.g., CCPA/CPRA in California). Contact us to exercise any rights.

10. Children’s Privacy

The Site is not intended for individuals under 18. We do not knowingly collect information from children under 18.

11. Geographic Restriction

Access to the Site is restricted to users in North America. We do not process data subject to GDPR or other non-U.S. privacy regimes.

12. Changes to This Policy

We may update this Policy periodically. Changes will be posted here with a new “Last Updated” date. Continued use of the Site constitutes acceptance of the updated Policy.

13. Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at:

2APricer.com
3801 N Capital of Texas Hwy
Ste E240-3700
Austin, TX 78746

Ph: (512) 616-3216
📧 privacy@2apricer.com
🌐 https://2apricer.com

Thank you for using 2APricer.com!